Executive, Sales – Residential/ EV

JOB PURPOSE
Drive frontline sales execution for Residential Solar and EV-related solutions by following up assigned leads, converting qualified opportunities into awarded jobs, coordinating proposal and site-assessment requirements, and supporting customer handover readiness. The role supports profitable sales growth, proposal win rate, sales conversion, margin discipline, repeat business, referrals and customer relationship development in line with the Sales & Business Development functional mandate.

KEY RESPONSIBILITIES
a) Proactively drive Residential Solar and EV sales conversion by pursuing assigned leads with urgency, discipline and clear ownership until closure or disqualification.
b) Actively develop new sales opportunities through referrals, customer networks, campaigns, events, walk-ins, digital enquiries and other approved lead-generation channels.
c) Engage customers consultatively to understand their energy needs, site conditions, EV charging requirements, budget, decision drivers and concerns, and position appropriate solutions with confidence.
d) Convert qualified opportunities into awarded jobs in line with approved sales targets, pricing parameters, gross margin expectations and payment terms.
e) Strengthen proposal win rate by maintaining timely follow-up, clear customer communication, effective objection handling and disciplined quotation tracking.
f) Coordinate closely with Technical team to ensure site assessment, system sizing, proposal assumptions, technical clarification and quotation inputs are accurate, complete and commercially aligned.
g) Position Residential Solar, EV charging, O&M, cleaning, monitoring, insurance and other value-added offerings to maximise customer value, recurring revenue and cross-selling opportunities.
h) Protect margin discipline by ensuring discounts, deviations, special terms or non-standard customer requests are properly justified, escalated and approved before commitment.
i) Maintain a healthy and active sales pipeline with accurate lead status, customer records, quotation updates, expected closing dates and next-action tracking.
j) Coordinate with Operations, Procurement, Finance and Customer Service to ensure awarded jobs are handed over clearly, accurately and promptly for smooth project execution.
k) Identify and escalate customer concerns, proposal gaps, site constraints, competitor threats, pricing risks or handover issues early to the Assistant Manager for timely intervention.
l) Build long-term customer relationships by creating positive customer experience, encouraging referrals, supporting repeat business and maintaining professional after-sales engagement.
m) Provide regular market and customer insights, including competitor pricing, customer objections, financing preferences, EV adoption trends and opportunities for product / service improvement.
n) Continuously improve personal sales capability through product learning, customer engagement skills, objection-handling discipline and understanding of Residential Solar / EV market developments.

KEY REQUIREMENTS
a) Degree in business, marketing, engineering, renewable energy or a related discipline.
b) 1–3 years of relevant experience in sales, customer service, solar, EV charging, property, home improvement, electrical products or customer-facing technical sales.
c) Good communication, follow-up, negotiation and customer-handling skills.
d) Able to understand basic solar PV / EV charging proposal concepts and explain them clearly to customers.
e) Disciplined in lead tracking, quotation follow-up, customer records and sales documentation.
f) Able to coordinate effectively with Operations, Procurement, Finance and other internal stakeholders.
g) Self-driven, target-oriented, proactive and able to multitask.